A quiet devotion to good skin.
Ammore Care was born from a simple belief: skincare should be honest, effective, and accessible. We formulate every product in Pakistan with active ingredients that actually deliver — never filler, never fluff. Our range is small, considered, and made for the way real people care for their skin, every day.
Ingredients first. Always.
We start every formula from the ingredient — never from a trend. Vitamin C, hyaluronic acid, glutathione, botanical oils: chosen at concentrations that work, blended in bases that respect the skin barrier.
Clean
Free from parabens, harsh sulfates, and mineral oils.
Effective
Actives at meaningful, results-driven concentrations.
Cruelty-free
Never tested on animals, at any stage.
Made in Pakistan
Formulated & manufactured with local pride.
"We make the products we wish existed — pure, powerful, and made with love."— The Ammore Care team
The Ammore Care house
Ammore Care is a Pakistani cosmetics house dedicated to producing world-class skincare, haircare, and body care. Our facility follows strict quality-control protocols, and every product is batch-tested for consistency, purity, and safety.
The range is the result of years of formulation expertise, distilled into 28 essential products and counting — each one built around an active ingredient that earns its place.
The story of Ammore Care — a Pakistani skincare brand you can trust
Ammore Care began with a frustration many Pakistani women know well: shelves full of imported serums that cost a fortune, drugstore creams that promised miracles and delivered irritation, and almost nothing in between made for our skin, our climate, and our budget. So we set out to build a Pakistani skincare brand that closes that gap — clean, effective formulations priced fairly, produced locally in small batches, and backed by real customer care.
Every product in the Ammore Care range is developed in Pakistan, in a facility that follows strict quality-control protocols. Batches are tested for purity, consistency, and shelf-life before they ever reach your doorstep. When you buy an Ammore Care Vitamin C serum, glutathione cream, hyaluronic acid gel, or SPF 50 sunblock, you are buying something formulated with the same care you would apply to your own skin — because it is.
What "clean, effective skincare" really means to us
"Clean skincare" is a term that gets thrown around a lot. For us, it means three non-negotiables: our formulas leave out parabens, harsh sulfates, mineral oil, and undisclosed fragrance; every ingredient earns its place with a clear role in the formula; and we publish the actives you care about so you can make informed decisions. "Effective" means dosing actives at concentrations that actually change skin — niacinamide, vitamin C, hyaluronic acid, glutathione, retinol, salicylic and kojic acid — not the trace amounts you find on the back of a marketing-first brand.
Made in Pakistan, made for Pakistani skin
South Asian skin has beautiful, distinct needs: it produces more melanin, is more prone to pigmentation from sun and pollution, and often sits in a warm, humid climate for most of the year. A brand designed in Europe or the US will not always speak to that. Ammore Care is designed by Pakistanis, for Pakistanis. Our sunblocks are engineered without a white cast on medium and deep skin tones. Our brightening range respects the barrier and stops pigmentation without over-stripping. Our moisturisers work in Karachi humidity and Islamabad winters alike.
Cruelty-free, always
No Ammore Care product — and none of its ingredients — is ever tested on animals. We work only with suppliers who share that standard. Being a cruelty-free skincare brand in Pakistan is not a marketing badge for us; it is a starting condition.
The people behind the bottle
Ammore Care is a small, women-led team based between Rawalpindi and Islamabad. Every order that leaves our warehouse has been picked, checked, and shipped by someone who cares whether it arrives beautifully. If you ever have a question about your routine, your skin type, or a product, our care team replies within 24 hours — because a brand is only as good as the people behind it.
Ready to begin your ritual?
Explore the collection or talk to our care team about the right formula for your skin.